The Best Luxury Toothpastes

I’m a big believer in little luxuries, especially when they’re something I’ll use everyday and they challenge the assumptions we make around what beauty products should be.
Crest and Colgate are solid options, but I think we mostly buy them because that’s what’s available. I wanted to seek out fun, interesting, and different toothpastes that bring a little luxury to each new morning.

When purchasing and researching toothpaste for this project, I looked for a few key benefits:

  • Proven oral care ingredients
  • Unique flavors
  • Fresh mouth feel
  • Whitening effect

Our favorite luxury toothpastes

#1 Aesop: Toothpaste Dentifrice

  • Overview
  • Price: $17.00

  • Size: 3.4 ounces

  • Price per ounce: $5.00

Aesop’s dentifrice is a fluoride-free toothpaste flavored with cardamom, anise seed, spearmint, clove, and wasabi (although I couldn’t detect the wasabi, personally). To me, the flavor tastes just like absinthe. I really love the heady combination of herbs and spices, but if you’re not a fan of black licorice, absinthe, or Sambuca, this might not be the best toothpaste for you.

It has a nice lather, provides an extra-clean mouth feeling, and I found this to be the most breath-freshening toothpaste on the list. Aesop often receives accolades for their effective and nature inspired soaps, toothpastes, and other toiletries, and after trying this toothpaste, I definitely understand why.

This is our #1 recommended toothpaste if you want to shake up your morning routine.

#2 Theodent: Whitening Crystal Mint Toothpaste

  • Overview
  • Price: $14.99

  • Size: 3.4 ounces

  • Price per ounce: $4.41

Even though it’ mint flavored, Theodent is known as the “chocolate toothpaste” because it’s made with Rennou, a derivative of cocoa. This toothpaste claims to harden enamel by 210% and focuses on the fact that it’s fluoride-free and therefore non-toxic. Theodent toothpastes are also all vegan, cruelty free, and non-GMO.

I really like Theodent for it’s pleasant taste, clean mouth-feel, and instant whitening effect. I saw a big difference in my teeth after just one or two brushings.

Theodent also offers a $100 toothpaste that claims to harden enamel by 360%. It’s the most expensive toothpaste on the market, since the only noted difference between the $10 version and the $100 version is more Rennou, we feel it may be priced for marketing more than benefits. If you’re interested in us testing and reviewing the $100 version, let us know and we’ll see if we can get our hands on a tube.

#3 Dr. Harris: Spearmint Toothpaste

  • Overview
  • Price: $12.00

  • Size: 3.8 ounces

  • Price per ounce: $3.15

Dr. Harris has been around since the late 1700’s and can count the Queen of England among their clients, but this spearmint toothpaste comes in a surprisingly unassuming package, and focuses on simple ingredients.

It’s another fluoride-free option but it does include aloe vera (which is unique among toothpastes), primarily for gum health.

I found the texture and color to be similar to a facial mud-mask, it’s a thick sage-green paste with a mildly abrasive texture, perfect for polishing your teeth and getting that clean-mouth feeling.

#4 Marvis: Assorted Flavors

  • Overview
  • Price: $10.50

  • Size: 3.8 ounces

  • Price per ounce: $2.76

If you’re reading this article, you’ve likely already heard of Mavis. It’s the most well-known brand on this list, and provides a number of unique flavors. For this article, we purchased Jasmin mint, which is the 4th or 5th flavor of Marvis toothpaste that I’ve personally tried.

Some flavors are home-runs (I particularly like Karakum and Royal from the wonders of the world collection) and some flavors are a bit “off”. For me, Jasmin mint falls into that second category. It starts out just like a cup of jasmine tea, but quickly transforms into a mint, and the combination results in something lesser than each of the individual flavors.

It’s one of the more affordable flavors on the list, so it’s easy to test out a new flavor without committing to a $30 tube, and if you’re interested in finding a flavor you love, you can pick up their collection of travel size tubes to test out.

Runners up: good but not great

Buly 1803: Opiat Dentaire Toothpaste

  • Overview
  • Price: $29.00

  • Size: 2.53 ounces

  • Price per ounce: $11.46

At $29.00 a tube, this is the most expensive toothpaste we’ve tried (so far). It comes in three flavors, but when I purchased it, I only knew of one flavor. As soon as I saw the “mint, coriander, cucumber” flavor I knew I chose wrong. I tried the “orange, ginger, clove” flavor and the best way I can describe it is the orange version of a lemon head candy. A bit chalky, sweet, obvious orange flavor, but not as indulgent or as complex as I was hoping for.

L’angelica: Eucalyptus Mint Toothpaste

  • Overview
  • Price: $13.00

  • Size: 2.53 ounces

  • Price per ounce: $5.13

With a flavor like eucalyptus mint, I thought I’d either love this toothpaste or feel like I was brushing with bengay. Oddly though, this is a very mild, pleasant toothpaste. It gives you that clean mouth feeling without a lot of frills. It doesn’t feel overly luxurious, but it’s a solid toothpaste all the same.

Premio: Medical Hydroxyapatite Toothpaste

  • Overview
  • Price: $17.89

  • Size: 4.3 ounces

  • Price per ounce: $4.16

I was able to purchase the Premio toothpaste for about $18 at Amazon, and for me this was the wild card of the bunch. There wasn’t a ton of information on Amazon, and the packaging was in a language I unfortunately can’t read. I really liked this toothpaste for a few specific reasons. I do feel like it had an almost immediate whitening affect, and it left me with a very slick tooth feeling, similar to that fresh from the dentist feel. The ingredients contain a number of stabilizers, perfumes, and binders, so if you’re looking for something all natural, this isn’t the toothpaste for you, but I really liked it and will be reaching for it again.

Schmidt’s: Vanilla Chai Toothpaste

  • Overview
  • Price: $4.99

  • Size: 4.7 ounces

  • Price per ounce: $1.06

I picked this one up at my local Target, and at about $5 it’s the most affordable toothpaste on our list. The majority of the specialty flavors we tried got really close to the flavors they marketed, but Schmidt’s hit it out of the park with the flavor of their vanilla chai toothpaste. If I had been blindfolded, I would have guessed somebody dipped my toothbrush in a latte. It is a bit on the sweeter side, but wasn’t unbearably sweet. After the initial flavor and texture fades however, you get a chalky taste and texture that leaves your mouth feeling less squeaky clean than other options on this list. If flavor is your #1 priority, I’d give this one a try, but if you’re looking for something a bit more balanced, I recommend the Aesop toothpaste.

Cali White: Activated Charcoal & Coconut Oil Toothpaste

  • Overview
  • Price: $9.99

  • Size: 4.0 ounces

  • Price per ounce: $2.50

In an attempt to hit every trendy fad in one go, Cali White’s Charcoal and Coconut Oil toothpaste focuses on natural ingredients that clean and whiten. For me, that’s about where the positives stop though. I found the texture and flavor of the toothpaste to be quite unpalatable, and instead of the dark black creepy mouth I was expecting, I was left with something grey and vaguely sewage like. I definitely would not recommend this toothpaste to anyone.

What research went into this list?

We tested out ten luxury toothpastes, brushing with each several times a day for a week to be able to give you the best insight into performance, flavor, mouth feel, and more.

The common theme among the luxury toothpastes we tried out seemed to be counter-culture. Either they differentiated themselves with flavors far off the beaten track, or they started with active ingredients other than the industry standard: fluoride.

In order to get the seal of acceptance from the American Dental Association1, toothpastes are required to have fluoride, so you may want to check with your dentist before replacing your entire oral care routine with one of the above toothpastes.


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