Keeping it real (scientific)
This site was started to be a resource for every beauty-lover out there who’s looking for accurate information. We believe that knowledge is power. When you have the data and the facts behind beauty product promises, you’re empowered to make a better decision. We promise to keep our content as transparent, straightforward, and data loaded as possible.
Opinionated (but honest)
When we do write opinion based editorial content, we’ll clarify that up-front. We’ll give you our honest opinions on what the pros and cons of each product are, and make recommendations that we think are worth your money. If we receive a commission from affiliate links included in articles, we’ll make sure that’s clear too.
Our main goal is to provide trustworthy, accurate, factual information to beauty-lovers across the world.
We. Love. Makeup. (And skincare, and haircare, and more. . .) and we’re always down to chat. If you have questions, are looking for a recommendation, or want to share your favorite new product, we’re all ears! We’re always down to chat it out in the comment section, but if you’d rather slide into our DMs, you can reach us via our Contact Page. 🙂